I’m Martina Mikhail

a Digital Product Designer with 7+ years across SaaS, B2B, and D2C products.

I’ll say something that might sound controversial: user needs only matter if they create business impact. But the opposite is equally true, poorly understood or ignored user problems quietly kill products. That’s what drives my work. I help product teams uncover real user problems through continuous discovery: interviewing users, observing how they use products, and challenging outdated assumptions. If your team is building something and wants to make sure you’re solving the right problem, let’s talk.

[email protected]LinkedIn

My Key Strengths

7+ years across SaaS, B2B & D2C

Deep experience shipping products across diverse industries, from enterprise platforms to consumer-facing experiences.

Research as an operating system

I run discovery continuously, not as a phase. Insights are embedded into the work, not delivered at the end of it.

Systems thinking, not screen thinking

I design flows, signals, and structures not isolated screens. Solutions hold up across the full user journey.

Research that drives decisions

I connect user evidence to business outcomes; CVR, AOV, OKR prioritisation. Research becomes a reason to act, not a report to file.

Cross-functional collaborator

I work fluidly with engineering, product, marketing, legal, and stakeholders, bridging gaps without losing design intent.

Committed to growth & feedback

I actively seek critique, stay current with the craft, and treat every project as an opportunity to improve, my own work and the team’s.